READ THIS IF….
You Sell Back Up Power Generators
Systematically Generate & Convert More Leads Into Sales
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Dominate Your Market’s Google Searches for “Generators”
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Exponetially Grow Your Sales
A Marketing Machine That Pumps Out Leads for Your Generator Store
Do you feel like your marketing is a bit like a backup generator that never kicks in when you need it?
If you’re selling backup power generators (like Generac) and your sales aren’t lighting up the board, I think I can help you change that.
Here’s why…
While implementing my “marketing machine” for a small generator store in South Carolina, I saw shockingly great results in such a short time, it honestly blew me away. I didn’t quite know how quickly the system would work as my background wasn’t in generators but in law firm marketing and this was my first generator client.
Once we launched, the amount of web traffic grew 300% in just a few weeks and consultation leads from the website and digital advertising grew 1400%. And even better, numbers are still trending up!
After digging in further to the world of selling generators, I noticed tons of generator stores that were completely missing these same marketing strategies in their business that would make a huge difference in the number of sales they were getting on a weekly basis.
And if you’re one of the many businesses that say “marketing and advertising doesn’t work. We get our customers from word of mouth,” it’s only because the *right* system hasn’t been implemented for you yet…
What You SHOULD Get From Your Generator Store’s Marketing…
- Consistency: At some point in the process of running a legit marketing system, you should begin to see consistent results. That’s a consistent amount of leads each week and a consistent amount of conversions into customers from those leads.
- Data: For EVERYTHING that’s implemented, you should be able to tell…
- What is (and isn’t) working
- Where the results are coming from
- Who are the people that are visiting your site, converting into leads and becoming customers – so you can go after more of them
- Why something is (or isn’t) working so you can replicate more of what is working
- Scalability: When something is working, you should be able to double that strategy and double the results (this is the key to crazy growth)
In order for all of this to happen, you need strategic implementation at every step of your marketing.
Your Generator “Marketing Machine”
While there’s 1,000 different things you could do in your marketing, with your Marketing Machine, I suggest making it simple and focusing on some basics…
- Increasing web traffic so that anytime someone in your market is searching for information about generators, your website is showing up in the organic listing
- Systematically targeting ads to the people searching for information about generators
- Advertising a consultation after the new web traffic that visits your website leaves without requesting a consultation. (This is called retargeting and is highly effective)
- Tracking metrics and listening to what they’re telling you to help guide you in your marketing decisions.
- Driving up the conversion rate of consultations of your web traffic
If this sounds like a lot, let me give you some clarity.
Click here and fill out the form to choose a time to talk.
This is not a sales call, but a call to help you figure out how to improve the results on your marketing. If by the end of the call, it seems like I can help, cool. If not, no hard feelings and I hope the call was productive and helpful.
Thanks for reading.
Billy Fansler
Mighty Media
P.S. If you operate in the Charleston, SC area, I won’t be able to help you though as you would be considered the competition , I will only work with one generator client per market.
The Cause and Effect of a smart marketing machine.
Effect: You reliably generate leads
Cause: Your smart marketing machine works as consistently, 24/7. So once it’s fully trained and dialed in, it delivers the results you’ve trained it to deliver. So while you’re sleeping, on vacation, or at the gym – your machine is working to hit the daily metrics you’ve told it to deliver.
Effect: You can predict your results
Cause: In time, your marketing machine gets dialed in and right before your eyes, the results remain steady and predictable, each day. For example, if it’s revealed that every 100 people that see a specific page on your site translates into 4 customers, then you can begin to count on a 4% conversion rate on all traffic landing on that page. The next question is, what if we send 200 or 400 people to that page?
Effect: Your decisions become easier
Cause: Instead of basing marketing and business decisions on what sounds good or seems right, you begin making decisions and allocating budgets based on your business’s data you have at your fingertips since everything is tracked with a Smart Marketing Machine.
Effect: You create better relationships with customers
Cause: Your marketing machine isn’t just about getting customers, but getting better customers and facilitating a better relationships and engagement with folks once they buy from you.
Effect: You can focus on the fun stuff
Cause: Many business owners end up having to wear too many hats in their battle to grow their business. A smart marketing machine works for you, 24/7, to get you out of the day-to-day marketing operations of your business so you can instead run your business from a top-level view.
You generate Scalable revenue
Cause: Your smart markleting mnachine only does what it’s trained to do. And whether it takes a month or 3 months for it to get “trained”, once it is, you can truly start to scale your results. For example, if $500 into your marketing system generates 50 customers steadily, $1,000 into that same system should generate 100 customers.
Discover the Potential
Start off with a chat specifically about how a Marketing Machine can benefit your generator store.
